AV&C collaborated with Hush Studios and Skylab Architects as the technical director on this series of award winning interactive media installations for the 2012 US Track & Field Olympic Trials.
AV&C collaborated with our friends at Hush to create an engaging multiplayer interactive blurring the boundaries between realtime mobile gaming and big screen experiences for Google, and showcased at I/O and Zeitgeist 2013.
AV&C were responsible for creating the table software, and all technology aspects of the installation.
The slot car race magically transitioned between shared table to individual phones and tablets seamlessly, creating a shared environment that was greater than the sum of its parts.
AV&C designed and installed the show control systems which transform this 100 year old carousel, located at the foot of the Brooklyn Bridge within an acrylic pavilion by Ateliers Jean Nouvel, into a night time shadow play visible from both sides of the river.
It won the Travel + Leisure Design Award for ‘Best Public Place’, 2012
"Whenever we go around the globe, we will lead first with our story and bring the people into the best Under Armour experience possible before we ask them to try our performance apparel and footwear."
- Kevin Plank, CEO, Under Armour
Under Armour CEO Kevin Plank tasked our friends at Hush to introduce the brand to China.
Instead of a typical retail approach with a glass facade and mannequins in the window. Hush, Marc Thorpe Design, and AV&C created a pure brand experience, including an explosive 270-degree panoramic projection-mapped film at the end of a shock-and-awe entry tunnel.
We were thrilled to collaborate with Coach and Rem Koolhaas’ OMA on new concept shop first rolled out at Macy’s Herald Square NYC flagship. AV&C's media surfaces and software transform interactively and on demand, doing double duty as storytelling canvases and shoppers’ mirrors.
Slanted Studios produced some of our favorite content for the piece and has shared a great video of the project.
We collaborated again with Doug Aitken, this time on the design, development, and installation of custom GPS and music-driven visualization software to drive an LED display that spanned the entire train for his Station to Station festival, traveling across the US in the summer and fall of 2013.
Wired called it ‘A tech-fueled, all-night, glow-in-the-dark, cross-country. pop-art train ride.’ Sounds about right.
Victoria’s Secret asked our frequent collaborators, Apologue Studio, to conceive of innovative approaches to a global rollout of architectural scale media systems in national flaships in key markets, including London, UK and Vancouver, BC.
AV&C took on the technical direction, design, and engineering of large scale media systems and developed custom generative & playback software, controlled by a rules-based algorithm and content management system, to create infinite content variation on these showpiece canvases.
Our groundbreaking system replaces the impractical traditional digital signage model of hand-created playlists for each hour of each day, and the recurring cost of large format content production with a storytelling interface which automatically recombines existing media with procedural content and transitions, according to simple rule based storytelling.
Doug Aitken brought AV&C in to collaborate on the design, programming and installation of this signature architectural media artwork, commissioned by the Wright family for the facade of the Seattle Art Museum.
Described by the artist as ‘an digital urban earthwork’, the system algorithmically recombines hundreds of hours of 4k footage shot for the piece in the Seattle environs, using weather information, pedestrian movement, tides, and other real-time data sources to choreograph the Museum’s facade into a constantly evolving media experience.
“A love letter to Seattle” – The New York Times
We contributed a 160' long by 10' tall high-resolution interactive cinemagraph wall for Mother NY's launch of the Phllip Lim 3.1 collection for Target. AV&C designed and developed custom software to allow this 6 x 4k content come to life with dozens of interactive moments for the guests to explore, and supplied the 3.9mm LED wall and interaction systems.
From physical interactives, to social, to machine vision, Mother curated a series of whimsical moments that allowed guests to experience the day to night story of the collection in a fun and engaging way.
case study video credit: Matias Menendez / Mother
ESI Design retained AV&C for systems design towards this incredible project – a World Expo pavilion consisting entirely of an LED clad cube - a stunning architectural media contaniner housing an interpretive environment showcasing Shangai past, present and future. The installation included reactive bamboo fields, and a 360-degree crowd interactive theater in which participants control the LED cube visualizations.