AV&C collaborated with Batwin+Robin and Wasserman Media Group to create Verizon PowerHouse and related activations for Super Bowl XLVIII.
PowerHouse, located in a 16,000 sqft temporary structure in NYC's Bryant Park, was the main attraction anchoring the NFL's "Super Bowl Boulevard" takeover of midtown Manhattan in the days leading up to the big game.
Thousands of visitors a day streamed through the doors, created a biometric profile, and then used it to unlock a series of personalized interactive experiences, which were then seamlessly made available via mobile, as digital mementos and ready-to-share social content.
The success of the activation has lead to Verizon PowerHouse being a key feature of subsequent sporting championships: in Phoenix for SuperBowl XLIX, in Santa Clara for SuperBowl 50, and during the 2014 IndyCar championships in Indianapolis. ChargeUp, a biometric phone charging valet station originally developed by AV&C for PowerHouse has been a staple of Verizon's fan activations in major stadiums for the 2014 and 2015 NFL seasons, serving hundreds of thousands of consumers.