ESI Design's epic activation of the lobby atrium of the Wells Fargo Center required a rule based, procedural media environment capable of filling the 7-story tall ribbons with pre-rendered and live-generated visualizations connecting the building, its occupants, and the city of Denver.
AV&C's custom software platform collects local data and social feeds, and choreographs the massive canvases throughout the day via rules-based scheduling.
Season and time of day are reflected in generative 3D forests, while imagery collected from the local social media community is composed into macro-imagery celebrating the city's stunning mountain landscapes.
