Together with Cossette, The Mill, and Antfood, AV&C developed Seeker, an immersive installation for Le Club AccorHotels, to guide a select group of influencers through a multi-sensory experience designed to side step rational decision-making to reveal the heart of what they truly desire.
Through the capture of biometric data, Seeker measures emotional responses to visceral stimuli to uncover affinity and personality traits one may not know exist, and in turn suggests an Accor destination that will speak to both body and mind.
A select group of influences were invited to the installation for the first time and be fully immersed in the multi-sensory experience. The installation is comprised of four unique stations of experience which are designed to reveal various categories of affinity and personality through the individual's behavior and gathered biometrics.
By monitoring their biometric responses (EKG, heart rate, galvanic skin response and EEG brain activity) against varying stimuli, our team was able to record their experiential data resulting in a generative portrait of personality and emotion.
At the end of the experience, biometric data was run through a custom algorithm and translated into a colorful psychographic illustration, and a series of select destinations around the world were revealed.
AV&C developed spatial designs for the physical installation, custom motion tracking software, animation, lighting, and sound cues for the entire experience to be filmed over the course of a three day installation.