Digital media interplays with architecture and lighting to create a unified visual identity across the public spaces of 85 Broad St, in the heart of the Financial District. AV&C developed a generative, ever changing software engine to drive the dynamic media surfaces throughout the space.
Light sculptures by upLIGHT encircle the exterior arcade and subtly pull guests to an LED archway marking the lobby entrance. Media continues to flow across a ceiling ribbon that runs the length of the lobby.
Displays located in the elevator vestibules provide tenants and guests with real time information throughout their workday, including weather forecasts, trending local topics from social media, and traffic and transit updates for the commute home.
This highly collaborative project was realized in support of ESI Design, as part of our on-going series of architectural scale building artwork and tenant amenities for leading commercial real estate investor, Beacon Capital Partners.