AV&C worked with ESI to transform the facade, entry passage, and lobby of Beacon Capital Partners' 221 Main Street, San Francisco office property.
This mixed resolution architectural media element serves many functions as it transitions from vertical backdrop for the building signage, to a dynamic passageway ceiling, and then through the curtain wall into a high resolution lobby wall.
Weather data from San Francisco's neighborhoods, famous for their distinct and variable microclimates, is dynamically paired with stunning imagery, and displayed alongside whimsical but practical "what to wear" animations.
AV&C's custom software handles all functions from large canvas media playout, creates data driven generative content, and provides end-user facing content management and scheduling.
