Playing out across a 23 foot canvas in this monumental Chicago office lobby, bright colors and fast movement greet guests entering from the plaza and engage passers-by on North State Street.
Intermixing elements of curated local video footage, our custom painting simulation software transforms the familiar scenes into a poetic interpretation of human vision, which plays out in an ever changing, evergreen experience.
AV&C's contributions include a visualization toolkit that allows the creative team to adjust the gestures, pacing and blending of media. Our software platform also drives displays located in the elevator vestibules, elegantly presenting building tenants with relevant real time information throughout their workday, including weather forecasts, trending social media topics, and traffic and transit updates for the commute home.
This highly collaborative project was realized in support of ESI Design, as part of our on-going series of architectural scale building artwork and tenant amenities for leading REIT, Beacon Capital Partners.
The Brain Index is an interactive digital installation in the public lobby of the Renzo Piano-designed Jerome L. Greene Science Center at Columbia University.
Conceived by Laura Kurgan and Mark Hansen of the Center for Spatial Research, the piece combines art, science, data, storytelling and information design, and invites visitors to consider the brain from new perspectives and to explore the current research of leading neuroscientists working upstairs in the Mortimer B. Zuckerman Mind Brain Behavior Institute.
The purpose of the installation is to engage the public, capture their imagination, encourage wonder and reward curiosity by vividly communicating complex brain science and why it matters. Stories by individual researchers sharing their work in pushing the boundaries of neuroscience are told through broadly accessible interactives that combine narrative text and illustrations, information design, laboratory simulations, and research artifacts.
The floor-to-ceiling white LED canvas flies the viewer through different large-scale visualization models of the brain while kinetic, door-sized high-resolution LCD's track, highlight and visually detail the parts of the brain that relate to the research being introduced. At key moments in the choreography, the tracking screens descend to the lobby visitors to engage with them through interactive research stories exploring cognition, sensory perception, decision making, learning and memory, addiction and reward, neural networks, and DNA sequencing.
Working under the project leadership of Technomedia, AV&C was part of a world-class team, that also included Tait Towers. AV&C led the project’s UX/IX design, scientific visualization, illustration and software development. Technomedia designed, engineered & installed all of the display components, including the unique white LED system, and tapped Tait to handle the robotic aspects of this groundbreaking piece.
Together with Cossette, The Mill, and Antfood, AV&C developed Seeker, an immersive installation for Le Club AccorHotels, to guide a select group of influencers through a multi-sensory experience designed to side step rational decision-making to reveal the heart of what they truly desire.
Through the capture of biometric data, Seeker measures emotional responses to visceral stimuli to uncover affinity and personality traits one may not know exist, and in turn suggests an Accor destination that will speak to both body and mind.
A select group of influences were invited to the installation for the first time and be fully immersed in the multi-sensory experience. The installation is comprised of four unique stations of experience which are designed to reveal various categories of affinity and personality through the individual's behavior and gathered biometrics.
By monitoring their biometric responses (EKG, heart rate, galvanic skin response and EEG brain activity) against varying stimuli, our team was able to record their experiential data resulting in a generative portrait of personality and emotion.
At the end of the experience, biometric data was run through a custom algorithm and translated into a colorful psychographic illustration, and a series of select destinations around the world were revealed.
AV&C developed spatial designs for the physical installation, custom motion tracking software, animation, lighting, and sound cues for the entire experience to be filmed over the course of a three day installation.
In collaboration with Technology Humans and Taste we designed and created Walkbox - an immersive experience machine of epic proportions in Shanghai that capped off Michael Kors’ global The Walk campaign.
Walkbox made each guest the star of their own brand fashion film, through the experience of a director-led film shoot moving down a 50’ walk against an LED wall that placed the subjects in glamorous locations shot around the world. By night’s end, we’d published over 300 unique, personal, and beautiful films - shared broadly by celebrities, influencers, and guests - and engaged with by millions online.
Pulling off this feat - producing a unique, edited multi-camera video, set to music, with titles, every 60 seconds throughout the evening’s event - would typically require an army of editors behind the scenes. Rather than allowing logistics to be a creative deal killer, we brought in our friends at TRASH to help implement AI shot selection and editing workflows that produced near-instantaneous edits curated by a small team of machine-empowered humans.
The system was seamless and a huge success in creating both an unprecedented onsite experience and delivering impactful and personal mementos at scale. In addition to generating the highest social engagement of any of our activations, the event was nominated for a Webby and covered in WWD, Vogue, and many other fashion publications around the world.
“Innovation is a priority for Michael Kors, not only in design but in every aspect of what we do,” said John D. Idol, chairman and CEO of Michael Kors. “We are always pushing the limits of what can be achieved digitally. Bringing together AI and digital technology in a way that is new and unique represents our continued leadership in fashion technology. We want our guests in Shanghai to fully experience and enjoy the luxury, glamour, style, and excitement that define the Michael Kors brand.”
AV&C + Vincent Houzé rejoined forces in 2016 to create phases - a new kinetic light and sound installation premiered at the Day for Night festival December 17th & 18th, 2016 in Houston, TX.
Exploring light as a kinetic sculptural medium, phases is composed of robotic mirrors that scatter a kaleidoscope of projected beams around a circular scrim enclosed space filled with a generative musical score.
21 motorized mirrors are arranged in a triangular assembly, and mounted overhead in the center of a 30' diameter circular space with scrim walls. Real-time generative graphics are created by algorithms that also control the choreography of the mirrors, and trigger parts of the procedural soundtrack. Precise control over the mirrors allows focusing all the light beams on a single point, or dramatically sweeping patterns 360 degrees across the scrim walls of the room.
The installation is experienced from several vantage points. At a distance, the beams travel well beyond the circular space, extending hundreds of feet into the surrounding volume. On the scrim walls, the projected patterns resolve out of the beams and are revealed as coherent visual imagery. Inside the scrim perimeter visitors can look directly up into the mirror array, where the light-folding sculptural object becomes a glittering hub between light sources and destinations.
The live, evolving soundtrack is triggered via the interplay of the mirror movements and projected animation. A cycling array of low frequency phrases, echo laden notes and stochastic percussion create a mechanical and precise soundtrack tightly tied to the choreography of the sculpture. The multi-channel soundtrack is spatialized throughout the installation allowing precise placement of sounds around the 360 degree sound field.
For a private event with IBM in 2017, AV&C developed a full set of live software exploring IBM’s most furthest reaching research and developments. For one of the technologies, AV&C worked with the material scientists at IBM to visualize the complexity of the World’s Smallest Computer using the actual manufacturing files. The result is a two minute interactive exploration through the architecture of the computer.
The world’s smallest computer is an IBM-designed edge device architecture and computing platform that is smaller than a grain of salt will cost less than ten cents to manufacture and can monitor, analyze, communicate, and even act on data. It packs several hundred thousand transistors into a footprint barely visible to the human eye and can help verify that a product has been handled properly throughout its long journey.
Digital media interplays with architecture and lighting to create a unified visual identity across the public spaces of 85 Broad St, in the heart of the Financial District. AV&C developed a generative, ever changing software engine to drive the dynamic media surfaces throughout the space.
Light sculptures by upLIGHT encircle the exterior arcade and subtly pull guests to an LED archway marking the lobby entrance. Media continues to flow across a ceiling ribbon that runs the length of the lobby.
Displays located in the elevator vestibules provide tenants and guests with real time information throughout their workday, including weather forecasts, trending local topics from social media, and traffic and transit updates for the commute home.
This highly collaborative project was realized in support of ESI Design, as part of our on-going series of architectural scale building artwork and tenant amenities for leading commercial real estate investor, Beacon Capital Partners.
AV&C created a suite of custom real-time software to bring to life ESI's transformative design for the lobbies of Beacon Capital Partners' Washington, DC landmark office building, Terrell Place.
From seasonal cherry trees, to abstract color play, to festive particles and historical collages, our generative software responds to occupants and visitors as they transit the interconnected lobby spaces.
The space's sensitivity comes from a network of thermal imaging cameras, which track the waves of in and outbound commuters, as well as the interactions of individuals in relation to the media surfaces.
Tight synchronization across all of the diffused LED canvases creates a satisfying visual stacking effect that seamlessly follows visitors as they move through the lobby's many portals.
Cadillac's move to downtown NYC directly engages the carmaker with the district's influential creative community, and Cadillac House is the physical embodiment of the brand's cultural alignment with the world of design, fashion and art.
Gensler's brand and architecture studios envisioned an open, multi-purpose space, with tightly integrated technology that materializes the brand's design language. A colonnade of glass, mirror and digital displays greets visitors at the sidewalk and continues indoors, leading to a brand wall at the end of a runway populated sometimes by cars, sometimes by fashion models.
AV&C designed and created a generative media software system that takes photos, videos, and color selections, along with a myriad of layout and behavior selections to create on brand animations composed for the 18 columns and back wall in the space.
The system refreshes Cadillac House daily, providing an evergreen media program for the space can be scheduled for daily use and all of the special events throughout the year.
ESI Design's epic activation of the lobby atrium of the Wells Fargo Center required a rule based, procedural media environment capable of filling the 7-story tall ribbons with pre-rendered and live-generated visualizations connecting the building, its occupants, and the city of Denver.
AV&C's custom software platform collects local data and social feeds, and choreographs the massive canvases throughout the day via rules-based scheduling.
Season and time of day are reflected in generative 3D forests, while imagery collected from the local social media community is composed into macro-imagery celebrating the city's stunning mountain landscapes.
For the inaugural Day for Night festival, AV&C’s Vincent Houzé, Stephen Baker and David Bianciardi created lull – an immersive and contemplative installation that explores the liminal state between conscious and unconscious.
In the center of an unlit 6,000-square-foot warehouse, waves of liquid light undulate wistfully across the walls of a semitransparent triangular structure. Simple rules shape this ever-evolving animation, giving rise to organic abstracted patterns with complex behavior that teeter between order and chaos. Immersed in layers of distant melodies that reverberate in sync with the surging fluid, as well as in a dense plume of fog that extends and blurs the light within, visitors dip in and out of the sculpture as if in a dream.
AV&C collaborated with Hush Studios and Skylab Architects as the technical director on this series of award winning interactive media installations for the 2012 US Track & Field Olympic Trials.
AV&C collaborated with Nike and Tangram to create a retail installation in celebration of the FIFA Women's World Cup 2015. Shoppers geared up in new Nike footwear, and entered our interactive tunnel to experience the product benefits by conduct soccer trials and exercises including dribbling, passing, and shooting.
During the trials, sensor and motion sensitive visuals reflected and responded to the guests' actions and rewarded successful shots on goal. Between trials, the physical 3D canvas of LED archways bubbled with energy as a generative product backdrop.
AV&C teamed with Hush, Mother, Zaha Hadid Architects and Related Companies to design and create an innovative experience showcasing Zaha Hadid’s entry to New York City – a signature residential project at 520 West 28th Street.
Visitors to the by-appointment sales and marketing gallery are enveloped in a physical environment that draws deeply on Hadid's aesthetic and which forms a complex canvas upon which a series of media experiences unfolds.
Immersive curved projections, a responsive architectural model and a interactive glass table combine with choreographed sound design and lighting transitions, and are controlled by a sophisticated agent interface to seamlessly inform and inspire potential buyers.
AV&C designed and implemented all technology and software aspects of the gallery, under the creative leadership of Hush.
AV&C collaborated with karlssonwilker to create "Slice", a 30-foot-long sculpture, clad in LEDs, that allowed NeoCon 2015 expo attendees to interact with patterns abstracted from Wolf Gordon wallcoverings while riding the escalator to the show floor. Wolf Gordon, in embracing generative and user created content, intends to collect the patterns created with the installation for use in future products.
Visitor movement captured by a machine vision system creates data inputs resulting in color and motion shifts within the patterns. AV&C's custom software collects the inputs, creates the patterns, and drives over 15,000 individual points of light.
AV&C has recently completed another spectacular architectural media collaboration with ESI Design - the transformation of the entry sequence of I.M. Pei's iconic 177 Huntington in Boston.
Employing custom low resolution LED fixtures reflecting off the Brutalist concrete allowed the team to honor the architect's intent and materiality while introducing dynamic color and motion to the space. Local weather and other real time feeds are reinterpreted by AV&C's software into soft glowing motion that animates the new lobby seating area.
In the elevator lobby, thin vertical strips of high resolution LED visualize realtime market, cultural and weather information in response to the travel and opening of the elevator doors.
AV&C's custom software handles all functions from large canvas media playout, creates data driven generative content, and provides end-user facing content management and scheduling.
AV&C collaborated with our friends at Hush to create an engaging multiplayer interactive blurring the boundaries between realtime mobile gaming and big screen experiences for Google, and showcased at I/O and Zeitgeist 2013.
AV&C were responsible for creating the table software, and all technology aspects of the installation.
The slot car race magically transitioned between shared table to individual phones and tablets seamlessly, creating a shared environment that was greater than the sum of its parts.
Doug Aitken brought AV&C in to collaborate on the design, programming and installation of this signature architectural media artwork, commissioned by the Wright family for the facade of the Seattle Art Museum.
Described by the artist as ‘a digital urban earthwork’, the system algorithmically recombines hundreds of hours of 4k footage shot for the piece in the Seattle environs, using weather information, pedestrian movement, tides, and other real-time data sources to choreograph the Museum’s facade into a constantly evolving media experience.
“A love letter to Seattle” – The New York Times
AV&C worked with ESI to transform the facade, entry passage, and lobby of Beacon Capital Partners' 221 Main Street, San Francisco office property.
This mixed resolution architectural media element serves many functions as it transitions from vertical backdrop for the building signage, to a dynamic passageway ceiling, and then through the curtain wall into a high resolution lobby wall.
Weather data from San Francisco's neighborhoods, famous for their distinct and variable microclimates, is dynamically paired with stunning imagery, and displayed alongside whimsical but practical "what to wear" animations.
AV&C's custom software handles all functions from large canvas media playout, creates data driven generative content, and provides end-user facing content management and scheduling.
We collaborated again with Doug Aitken, this time on the design, development, and installation of custom GPS and music-driven visualization software to drive an LED display that spanned the entire train for his Station to Station festival, traveling across the US in the summer and fall of 2013.
Wired called it ‘A tech-fueled, all-night, glow-in-the-dark, cross-country. pop-art train ride.’ Sounds about right.
Mother invited AV&C to contribute technical design and direction and show control systems to the creation of this one-of-a-kind temporary installation at NYC's Pier 57.
Designed as a venue to launch Windows 8, and the Microsoft Surface, the installation focused on a projection mapped 1/4 acre model of Manhattan, featuring hundreds of Surface tablets embedded in buildings, and providing interactive moments for visitors exploring the model.
Google's acquisition of FireBase was celebrated at Google I/O 2016 with a sculptural digital installation that visualized data sets from the platform. Alex Czetwertynski brought AV&C in to collaborate on designing the form and visualizations, and to code the realtime software that generated the visuals over the course of the 3 day event.
"Whenever we go around the globe, we will lead first with our story and bring the people into the best Under Armour experience possible before we ask them to try our performance apparel and footwear."
- Kevin Plank, CEO, Under Armour
Under Armour CEO Kevin Plank tasked our friends at Hush to introduce the brand to China.
Instead of a typical retail approach with a glass facade and mannequins in the window. Hush, Marc Thorpe Design, and AV&C created a pure brand experience, including an explosive 270-degree panoramic projection-mapped film at the end of a shock-and-awe entry tunnel.
Victoria’s Secret asked our frequent collaborators, Apologue Studio, to conceive of innovative approaches to a global rollout of architectural scale media systems in national flaships in key markets, including London, UK and Vancouver, BC.
AV&C took on the technical direction, design, and engineering of large scale media systems and developed custom generative & playback software, controlled by a rules-based algorithm and content management system, to create infinite content variation on these showpiece canvases.
Our groundbreaking system replaces the impractical traditional digital signage model of hand-created playlists for each hour of each day, and the recurring cost of large format content production with a storytelling interface which automatically recombines existing media with procedural content and transitions, according to simple rule based storytelling.
We were thrilled to collaborate with Coach and Rem Koolhaas’ OMA on new concept shop first rolled out at Macy’s Herald Square NYC flagship. AV&C's media surfaces and software transform interactively and on demand, doing double duty as storytelling canvases and shoppers’ mirrors.
Slanted Studios produced some of our favorite content for the piece and has shared a great video of the project.
AV&C collaborated with Batwin+Robin and Wasserman Media Group to create Verizon PowerHouse and related activations for Super Bowl XLVIII.
PowerHouse, located in a 16,000 sqft temporary structure in NYC's Bryant Park, was the main attraction anchoring the NFL's "Super Bowl Boulevard" takeover of midtown Manhattan in the days leading up to the big game.
Thousands of visitors a day streamed through the doors, created a biometric profile, and then used it to unlock a series of personalized interactive experiences, which were then seamlessly made available via mobile, as digital mementos and ready-to-share social content.
The success of the activation has lead to Verizon PowerHouse being a key feature of subsequent sporting championships: in Phoenix for SuperBowl XLIX, in Santa Clara for SuperBowl 50, and during the 2014 IndyCar championships in Indianapolis. ChargeUp, a biometric phone charging valet station originally developed by AV&C for PowerHouse has been a staple of Verizon's fan activations in major stadiums for the 2014 and 2015 NFL seasons, serving hundreds of thousands of consumers.
We contributed a 160' long by 10' tall high-resolution interactive cinemagraph wall for Mother NY's launch of the Phllip Lim 3.1 collection for Target. AV&C designed and developed custom software to allow this 6 x 4k content come to life with dozens of interactive moments for the guests to explore, and supplied the 3.9mm LED wall and interaction systems.
From physical interactives, to social, to machine vision, Mother curated a series of whimsical moments that allowed guests to experience the day to night story of the collection in a fun and engaging way.
case study video credit: Matias Menendez / Mother
In celebration of IBM's centennial, AV&C joined RAA's team to design the digital aspects of the Think Exhibit first showcased at NYC's Lincoln Center, and later installed the Innovations Pavilion at Epcot.
Visitors stroll along a large outdoor data visualization wall that leads to a forest of video columns displaying a short film across each face. A touch interactive surface at each video column allows guests to explore in depth the themes of progress and innovation.
AV&C supported ESI Design with technical and design consulting in the creation of the Beacon, a data driven sculpture that tells the real-time story of how the PNC headquarters uses and conserves energy each day.
ESI Design retained AV&C for systems design towards this incredible project – a World Expo pavilion consisting entirely of an LED clad cube - a stunning architectural media container housing an interpretive environment showcasing Shanghai past, present and future. The installation included reactive bamboo fields, and a 360-degree crowd interactive theater in which participants control the LED cube visualizations.
AV&C designed and installed the show control systems which transform this 100 year old carousel, located at the foot of the Brooklyn Bridge within an acrylic pavilion by Ateliers Jean Nouvel, into a night time shadow play visible from both sides of the river.
It won the Travel + Leisure Design Award for ‘Best Public Place’, 2012
AV&C joined ESI in designing the systems and interactive software for this groundbreaking sales experience lab for AT&T's Adworks group, and then integrated all the technology systems during the implementation phase, alongside the Mill and MC2.
The Adworks Media Lab showcased and physically embodied AT&T's B2B capabilities in bringing cutting-edge consumer data insights to their advertising clients' campaigns. Visitors to the Lab interact in real time with consumer behavior data from AT&T's cable TV, ISP, and mobile carrier business units, to understand how best to create a meaningful and impactful campaign.
AV&C collaborated with RAA and Theodore Gray on the design and implementation of this unique slanted media column for Philadelphia's Chemical Heritage Foundation, created to depict a fresh and ever-changing interpretation of the periodic table of the elements.
The large, canted canvas was designed to have detailed information at its base for visitors in immediate proximity, while elements that traveled up to higher portions became less detailed and larger, as suited for viewing from a greater distance, within the gallery, and on the street beyond. An interactive version of the program is available for visitors on the back side of the column.
AV&C worked with Shvo Group and Zaya on the design and implementation of a ground breaking on-island sales center for this luxury residential resort development.
Potential buyers were helicoptered to the remote island where they viewed the development's master plan projected downward onto an oval surface. Touch points along the map surround allowed the presenter to highlight aspects of the island, while life size 3D and rendered content related to the selection expanded along the surrounding walls.
In a water-filled space, projectors, mounted under the board-walk, delivered interactive rear projected images of the development’s Water Villas.
A central challenge solved by our team’s approach was to accommodate wide ranging scales of appointment, from royal visitors with entourages, to small teams of investors, to a couple and their advisor.